Privacy Policy

Introduction

At Saddle Sphere (“we,” “our,” or “us”), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website at saddlesphere.com.

Information We Collect

Analytics Data

We use Umami, a privacy-focused analytics service, to understand how visitors interact with our website. This service collects anonymized data including:

• Page views and navigation patterns
• Referral sources
• Browser and device information
• General geographic location (country-level)

Umami does not use cookies and does not collect personally identifiable information. All data is anonymized and aggregated.

Lead and Contact Information

When you interact with our website through forms, inquiries, or applications, we collect information you voluntarily provide. The specific information collected depends on how you engage with us:

• Newsletter Signups: Email address and optional name
• Discovery Requests: Email, name, brand name, website, and information about your brand
• Brand Archaeology Inquiries: Email, name, business name, phone number (optional), website (optional), and details about your craft/business and what clarity you're seeking
• Assessment Downloads: Email address
• Survey Submissions: Email, name, and survey responses
• Application Submissions: Comprehensive business information including name, email, phone, business details, goals, challenges, timeline, budget, and any additional information you provide

For all forms and inquiries, we also automatically collect:

• UTM Parameters: Marketing attribution data (utm_source, utm_medium, utm_campaign, utm_content, utm_term) to understand how you found us
• Referrer Information: The website or source that referred you to our site
• Consent Records: Timestamp of when you provided consent to be contacted

If you contact us directly via email at bonjour@saddlesphere.com, we may collect any information you voluntarily provide in your message.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, requests, and provide customer support
• Manage leads and follow up on applications, discovery requests, and inquiries
• Send you requested information, such as assessments, newsletters, or updates (with your consent)
• Understand how visitors find our website through UTM parameter analysis
• Improve our website and services
• Analyze website usage patterns (via anonymized analytics)
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share information with service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

Third-Party Services

Umami Analytics

We use Umami for website analytics. Umami is a privacy-focused analytics service that does not use cookies and anonymizes all data. For more information, visit Umami's Privacy Policy.

Cookies

We use cookies only for essential website functionality and to remember your cookie consent preferences. We do not use tracking cookies or third-party advertising cookies.

You can control cookie preferences through the cookie banner that appears when you first visit our website.

Your Rights (GDPR Compliance)

If you are located in the European Economic Area (EEA) or United Kingdom, you have certain data protection rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete data.
• Right to Erasure: You can request that we delete your personal data.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Right to Object: You can object to our processing of your personal data.

To exercise any of these rights, please contact us at bonjour@saddlesphere.com.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

• Lead Information: Contact information, form submissions, and related data are retained in our lead management system until you request deletion or we determine it's no longer necessary for business purposes. You may request deletion at any time.
• UTM Parameters and Attribution Data: Marketing attribution data is retained alongside lead information to help us understand how visitors find our website. This data is deleted when the associated lead information is deleted.
• Analytics Data: Anonymized and aggregated data from Umami may be retained indefinitely for statistical purposes.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date. You are advised to review this policy periodically.

Contact Us

If you have questions about this privacy policy or wish to exercise your data protection rights, please contact us:

Email: bonjour@saddlesphere.com

Website: https://saddlesphere.com